{"product_id":"agile-business-analysis-agileba®-handbook-copy","title":"AgileBA® - Agile Business Analysis Reference Book v3","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eDevelop the competencies, skills and techniques to connect strategy, value, delivery and outcomes with the AgileBA® - Agile Business Analysis Reference Book v3.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eAgileBA v3 represents a significant evolution in modern business analysis. It places greater emphasis on value, outcomes, adaptability and human-centred decision-making, helping professionals and organisations create the right value for the right people.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eBuilt on the principles of Business Agility, AgileBA develops the mindset and practical capabilities needed to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eSolve the right problems before investing in solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eConnect strategic intent with practical delivery.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eImprove decision quality by testing evidence and challenging assumptions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eFocus teams on outcomes and value rather than outputs alone.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eAlign stakeholders around a shared understanding of purpose and priorities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eProvide the human judgement, direction and accountability needed for responsible AI-enabled working.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eAdapt continuously as customer needs, evidence and operating conditions change.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eAgileBA goes beyond traditional requirements gathering and documentation. It treats business analysis as an organisational capability that can be applied across roles, teams and industries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eThe reference book introduces practical concepts including the ISA Framework, the Domains of Interest, the Three Value Horizons and Value Generation Activities. Together, these help organisations maintain a continuous connection between purpose, investment, delivery and measurable outcomes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eWho is it for?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eBusiness Analysts seeking to increase their strategic influence and move beyond requirements gathering.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eProduct Owners and Product Managers who want to improve discovery, prioritisation and value delivery.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eProject, Programme and Delivery Managers who need to strengthen decision quality and business alignment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eChange and Transformation professionals connecting strategic intent with operational delivery.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eScrum Masters and Agile Coaches supporting collaboration and value-focused ways of working.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eLeaders responsible for strategy, investment, organisational change and benefits realisation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eTeams and organisations developing business analysis as a shared capability rather than a role performed by one specialist.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eWhat are the benefits?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eLearn how to identify and validate problems before committing time and investment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eImprove decisions through evidence, experimentation and critical thinking.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eBuild stronger connections between organisational strategy, delivery activity and measurable outcomes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eCreate a shared language for value across stakeholders and delivery teams.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eImprove stakeholder engagement, collaboration and organisational alignment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eDevelop the confidence to challenge assumptions and facilitate better conversations.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eSupport responsible AI adoption by combining technological capability with human judgement and accountability.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eBuild the adaptability needed to sense, respond, learn and thrive through change.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003eAdvance your career and credibility with a globally recognised Agile Business Consortium certification.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eGet your copy of the AgileBA Reference Book v3 and learn how to help your organisation deliver the right value for the right people.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Agile Business Products","offers":[{"title":"English","offer_id":65625498419549,"sku":"9781910961186","price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/0986\/1213\/files\/AgileBAv3EnglishFrontCover_1.jpg?v=1787149316","url":"https:\/\/shop.agilebusiness.org\/products\/agile-business-analysis-agileba%c2%ae-handbook-copy","provider":"Agile Business Consortium","version":"1.0","type":"link"}